Do your sales have the impact you want? If the answer is no, maybe it’s time for your business to take the next step and create a website. Digital platforms have transformed the way of doing business, making it necessary for companies to have a presence on the Internet. A website gives you full control of your products or services, giving you the opportunity to grow your business by showing your products to the right target audience you want to sell.
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But what kind of website do you need? This is a fundamental question.
While it seems that all websites are the same, they are not. To offer products or services online and make money transactions, you need to implement specifically a type of website called E-commerce.
What is an E-commerce?
It is a website specifically for online sales, that is, electronic commerce. This can be linked to an existing page through a subdomain such as mystore.example.com or within a section example.com/my-store.
It is nothing more than a data transaction between “buyer” users, which in this case is defined as the sale of goods, products or services.
In this blog, we will talk about the two most popular e-commerce platforms, we will present its advantages and disadvantages so that you can select the best one for your online store.
Let’s take a look:
Woocommerce vs Shopify
Within the E-commerce division, there are different platforms that help you sell your products; they give you the option to completely customize your store, add new sales channels, analyze the supply and demand of your items, and examine the growth of your business.
Interesting fact: According to Google Trends in the last year in the United States, Shopify obtained a search average of 79% while WooCommerce received 22%.
WooCommerce is an open source plugin, for its integration with websites. This way we can use it on our WordPress site, thus obtaining the opportunity to make sales online.
With WooCommerce unlike Shopify, you have total control of your site, which means that you can modify it as much as you like, in addition to being an integrated plugin on your WordPress you will have the opportunity to use infinity of plugins at the same time to grow your business (like WooCommerce Etsy Integration).
- Total control over the content
- 100% configurable
- You can scale according to your needs
- Time for its creation
- It requires an infrastructure to work (Hosting service)
- It can be more complex than the pay alternatives
- Requires more technical knowledge
Shopify is an online platform that helps you create your Ecommerce. Here you can choose a theme, modify the design that you like, you can integrate the sections, products or services you need. You don’t have to do anything else since Shopify takes care that everything is ready and functional. You also have the option to choose a third-party tool to create a fully-functional and SEO-optimized Shopify blog.
Although with Shopify, you can get an E-commerce ready to use, you do not have total control over your site. Of course, you can modify it but only as far as Shopify allows.
Over time and through the site you will get a greater number of visits and increase the products of your store, there are also performance problems, causing slowness in your E-commerce. All this would generate a dissatisfaction in your users forcing them to leave the site and have a bad user experience. So take into consideration that will have to take care of your e-commerce performance when it gets more and more traffic.
- Easy implementation
- Themes with default templates
- Responsive design for mobile devices
- Easy to create
- Easy to use
- Integrated security
- It is a commercial platform (or payment)
- Free and paid themes
- Exclusive features according to the type of membership
- Shopify has control over the site
- It may present low performance
Having said all this, we recommend you choose the solution that best suits your needs.
If you want a site that is easy to create, that fulfills its purpose but you do not care much about its performance or do not plan to make major changes then Shopify would be the perfect option for you. On the other hand, if you have the necessary time, knowledge and resources, WooCommerce gives you more flexibility and control. So scaling up your business, optimizing your site, and updating it wouldn’t be a problem
Whichever option you choose, we are ready to help you with that online store that you have always wanted. We also have a professional staff trained to meet all your needs.
What are you waiting for? Let’s do amazing things together.