Brand Guide

Fundamental guidelines of ClickIT

This brand guide provides a clear framework for the consistent use of the brand’s visual and verbal identity. Its purpose is to ensure that every communication reflects the brand’s values, personality, and positioning across all touchpoints.

Isotype

Graphic representation of the brand, ideal for compact applications, digital use, and supporting visual elements.

Main Logo

Primary and alternative logo versions designed to adapt to different formats, backgrounds, and digital or print applications.

Safe Zone

A clear space must be maintained around the logo to ensure clarity and visibility. This space is defined by “X”, based on the isotype.

Minimum Size: Digital

  • Horizontal: 11.65 px × 70 px
  • Vertical: 51.811 px × 26.332 px

Minimum Size: Print

  • Horizontal: 29.7 mm × 5 mm
  • Vertical: 22.22 mm × 11.30 mm

Digital Color Palette

Exclusive use for screens and digital platforms, ensuring visual clarity and consistency.

Neon Blue

#0D67FF

RGB 13/103/255

Rich Black

#030C19

RGB 3/12/25

Medium Slate Blue

#7E55FF

RGB 126/85/255

Lavander Web

#D7E5FF

RGB 215/229/255

Digital color palette tone

Created exclusively for digital applications, providing flexible color variations while maintaining visual consistency across interfaces and screens.

Neon Blue

#3580FF

#5E9AFF

#86B3FF

#AECCFF

Neon Blue

#0B56D5

#0945AA

#073480

#042255

Rich Black

#2D353F

#575D66

#81868C

#ABAEB2

Medium Slate Blue

#9471FF

#A98EFF

#BFAAFF

#D4C6FF

Lavander Web

#DEE9FF

#E4EEFF

#EBF2FF

#F2F6FF

Print Color Palette

Exclusive use for printed materials, ensuring color
accuracy and fidelity.

#007AC1

CMYK 90/41/0/0

#070F19

CMYK 98/82/56/83

#CAD4E8

CMYK 24/13/4/0

#7E66AA

CMYK 60/65/0/0

Typhography

We use Mulish to maintain consistency and readability across all our communications:

Mulish Regular:

For body text, ensuring clarity and a smooth reading experience.

Mulish Bold:

For highlighting key information within the body text.

Mulish Extra Bold:

For titles and subtitles, providing strong emphasis and hierarchy.

Mulish

Regular

AaBbCc
0123456789

Semi Bold

AaBbCc
0123456789

Bold

AaBbCc
0123456789

Extra Bold

AaBbCc
0123456789

Black

AaBbCc
0123456789